adidas - alba 33

In 2021, Adidas started sponsoring Chile's most popular football team, Colo-Colo. However, in Chilean football culture, because of their long term partnership, the brand was heavily associated with another team: Universidad de Chile, their archrival.

This did not sit well with Colo-Colo fans. Therefore, we had to create something that would make them feel a connection with the brand again after being apart for so long (since 1993).

We made the football phrase "lowering a star," which refers to winning a title, a reality.

In collaboration with astronomers from the Chilean Astronomical Association center, we managed to name a star to celebrate Chile's most popular team's 33rd title, the star was named Alba-33.