adidas terrex - breretour

To launch Adidas Terrex in Chile, we took on something that all Chileans wanted to see: the Chileanization of the biggest idol in the Chilean national football team, Ben Brereton. To do this, we dressed the footballer in Adidas Terrex and in partnership with MAX, created a limited event travel show that took him on a journey across the entire country that saw him born but had never known him.