netflix - series tour

Netflix needed to launch the first official Instagram account for Chile, but Chileans are proud, and don't connect with global brands easily, more even, if Netflix used to have no local content on their platform.

We called for local heroes Federico Sanchez and Marcelo Comparini, stars of the cult Chilean TV Show: "City Tour", (a travel show that for a decade, has chronicled their trips around local places), and created an exclusive new episode featuring them doing what they do best: travel. The twist? This time they'll not visit a communal square, instead, they went to Hawkins, Winden, the Squid Game island and the most legendary Netflix locations, on a journey that intertwined the best of Netflix with the nostalgia and collective memory of an entire country..