netflix - fugitive billboard

The launch of Baby Bandito, the new Netflix series inspired by Chile’s 'Heist of the Century,' was approaching, but the famous event had been overshadowed by the thousands of robberies that followed. We needed to create a campaign that would do justice to its elusive protagonist and the intrigue it sparked. Therefore, to revive the suspense that emerged in 2014, we called on all Chileans to achieve what justice couldn't: Capture Kevin.