netflix - a lawyer for griselda
To promote Netflix's new series about a dangerous drug trafficker, we created a lawyer infomercial in which Chile's most famous defense attorney, Helhue Sukni—the "lawyer of the narcos" (for those unfamiliar, think of her as a local version of Saul Goodman)—offers her unique services to Colombia's most infamous trafficker: Griselda Blanco.
By capturing all the codes of the series, such as the time period, music, and filming style, we created an infomercial that placed Helhue into Griselda's universe, making her the talk of every Chilean who discovered that La Madrina was now available on Netflix.