netflix - one piece

To kick off the highly anticipated One Piece live-action, Netflix asked us to create a campaign that would bring the title closer to a Chilean audience, connecting with both longtime fans and newcomers.

To achieve this, we drew inspiration from the country’s biggest pirate icon, "El Club Pirata": Coquimbo Unido FC, and its star player: El "Mono" Sánchez.

With them, we created a mockumentary that intertwined the deep lore of the series with national pop culture insights.